This Privacy Policy explains how Alexander Willcox ("I", "me", "my") collects, uses, and protects information in connection with apps published at willcox.work. This policy applies to all apps I develop and distribute unless a separate policy is provided for a specific app.

I am committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Overview

My apps are designed with privacy as a default. Most operate entirely on-device and do not require you to create an account or transmit personal data to any server I operate.

Where data is collected — for example through optional crash reporting — it is collected only to the extent necessary to maintain and improve the app.

2. Data We Collect

The type and extent of data collected varies by app. The following describes categories of data that may be collected across my apps:

Data You Provide

Some apps allow you to enter information — such as numerical inputs or preferences — to generate results. This is processed locally on your device and is not transmitted to me or any third party.

Usage & Diagnostic Data

Where enabled, I may collect anonymised crash reports and basic usage analytics. This may include:

  • App version and iOS version
  • Device model and general device characteristics (not a unique identifier)
  • Crash logs and error reports
  • General feature usage patterns

This data does not identify you personally. You can control this via iOS Settings under Privacy & Security → Analytics & Improvements.

Data Not Collected

Unless explicitly stated within a specific app, I do not collect:

  • Name, email address, or contact information
  • Location data
  • Financial or payment information
  • Health or biometric data
  • Camera or microphone data
  • Contacts, photos, or files from your device

3. How We Use Data

Any data collected is used solely to identify and fix bugs, understand how features are used, ensure the app functions correctly across devices, and comply with legal obligations.

I do not use your data for marketing, advertising, or profiling.

Legal Basis (UK GDPR)

Where diagnostic data is collected, the legal basis is my legitimate interest (Article 6(1)(f) UK GDPR) in maintaining app quality. You can opt out via iOS Settings.

4. Data Sharing

I do not sell, rent, or trade your personal information to any third party. Data may be shared only with service providers who assist in crash reporting (under strict data processing agreements), when required by law, or in the event of an ownership transfer (with advance notice to users).

5. Storage & Security

Data entered within the app is stored locally on your device using iOS standard mechanisms, protected by your device's built-in security including passcode encryption. Where diagnostic data is transmitted, it is encrypted in transit using TLS.

6. Data Retention

Local data is retained until you delete the app or clear its data via iOS Settings. Anonymised diagnostic data held by third-party providers is typically retained for 30–90 days.

7. Your Rights Under UK GDPR

As a UK resident you have the right to: access your data, have inaccurate data corrected, request erasure, restrict or object to processing, and receive your data in a portable format. My apps do not use automated decision-making.

Exercise Your Rights

Contact me at a@willcox.work. I will respond within one calendar month as required by the UK GDPR.

Right to Complain

You may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

8. Children's Privacy

My apps are not directed at children under 13. I do not knowingly collect personal data from children. Apps such as family benefit calculators may be used by parents — any information entered is processed locally on the device only. If you believe your child has provided personal information, contact me at a@willcox.work.

9. Third-Party Services

Apple Services

All apps are distributed via the Apple App Store and may use Apple frameworks. Apple's practices are governed by Apple's Privacy Policy.

Crash & Analytics Reporting

Where used, crash reporting tools receive only anonymised technical data. No personally identifiable information is included. Specific tools used will be disclosed in the relevant App Store listing.

10. Changes to This Policy

I may update this policy to reflect changes in law, data practices, or app features. Material changes will be communicated via the App Store listing. The date at the top indicates when the policy was last revised.

11. Contact

Data Controller

Alexander Willcox
West Norwood, London SE27, United Kingdom
a@willcox.work

I aim to respond to all privacy enquiries within 14 days, and within one calendar month as required by the UK GDPR.